Why invest?

One of the UK’s most distinctive cities, Brighton & Hove is renowned for the spirit and diversity of its people, unique retail, leisure and cultural offer and world-famous heritage assets. It has become recognised as a hub of creativity, innovation and enterprise, with a buoyant small-business economy. Little wonder the city is fast attracting new investment from across the globe.

Why invest?

A strong rental market

With a young population (the average resident is in their mid-30s) and approaching 40,000 students at Sussex and Brighton Universities, there is always a high demand for rental property. Recent statistics also show Brighton and Hove to have extremely competitive rental yields.

Sought after location

Hove is the most sought after location in England and Wales for young professionals, with around 4000 moving from London to Brighton in recent years. Renowned as the top UK beach destination, its relaxed atmosphere and cosmopolitan culture, combined with the superb setting offers residents a very attractive lifestyle.

Creative and digital excellence

Brighton & Hove attracts tech, media and telecoms businesses, with digital businesses contributing £1bn+ per annum to the local economy. The ICT and digital sector grew by more than 40% over five years up to 2018, with 19% of digital firms identified as ‘high growth’.

Economic Growth

Brighton & Hove has established itself as one of the UK’s most economically vibrant, inclusive and future-facing cities, and has been ranked within the top five UK prospects for economic growth. It is expected to see the size of its economy grow by 7.5% by the end of 2021, placing it in 11th place in the league table for year-on-year growth.

Leading the way in business start-ups

Renowned for its enterprising economy, Brighton & Hove is home to four times more companies than the UK average and was named the country’s start-up capital in 2018 with its high concentration of creative SMEs.

Leading employers

Among the global institutions to choose Brighton & Hove for their operations are international finance giant American Express, financial services provider Legal & General and appliance breakdown protection provider Domestic & General. Digital consumer intelligence experts Brandwatch and Paxton Access, specialists in smart building access systems, were also founded here.

A happy city

Property portal Rightmove’s latest 2021 study ranks Hove as the 4th happiest place to live in the UK and the number 1 destination in the South East of England.


Brighton & Hove is in the middle of a £1bn+ regeneration, with plans afoot to introduce a new outdoor swim centre, a new zip wire attraction, a new conference centre at Blackrock and new sports and leisure centre, to name but a few.

Premium capital values

With residential property values right across the city continuing to rise, Hove has premium capital values compared with Brighton. The area around The Goldstone Apartments is anticipated to offer an excellent return on investment.